1. Brand Basics

SoleCareRx™ is a foot care brand that develops patented podiatry products designed to help people care for their feet. The brand's product line spans multiple foot-care products, with hygiene in shared and public spaces (gyms, hotels, pools, dorms, and shared shower facilities) as a core focus area. ShowerSock™, a disposable, water-permeable foot cover worn while showering, is SoleCareRx's currently featured/flagship product, but it is one product within the brand's broader foot-care lineup rather than the entirety of what SoleCareRx makes.

Origin Story

SoleCareRx traces its origin to 2008, when founder Ben Utecht — then playing for an NFL franchise — contracted a fungal foot infection from locker room showers that was painful and negatively affected his performance. Frustrated that traditional shower shoes left the toes and sides of the foot exposed, Utecht set out to build a better solution. He secured a US patent for the Shower Sock and developed the product with the University of Minnesota Medical Device Department.

Mission

SoleCareRx's stated mission is to make foot care easier and less complicated as part of everyday life — creating simple, practical products that fit into real-life situations (at home, at the gym, while traveling) and that keep feet clean, comfortable, and supported. The brand describes its core focus as addressing foot infections through smarter hygiene solutions, on the premise that small habits — like using a barrier in showers — can have a meaningful impact on long-term health.

Leadership / Founders

Name	Role	Background
Ben Utecht	Founder, Board Chair, Brand Ambassador	Retired NFL player, Super Bowl XLI champion, secured the US patent for the Shower Sock, recipient of Tony Dungy's Uncommon Leader Award, Chief Culture Officer for True North Private Equity.
Mario Nozzarella	Founder, CEO	Global leader in medical device industry, founder of RespirTech and IDTS Medical, holds patents across multiple industries, has founded and commercialized multiple companies through acquisition.
Heinrich Von Solms	Founder, Director of Strategic Business Development	36+ years of experience in international markets, currently active in the USA, Africa, Middle East, Europe, and China.

2. Products & Programs

Product Line

SoleCareRx develops multiple foot-related products under its brand. Its currently featured/flagship product is:

ShowerSock™ — a disposable, antibacterial-treated, water-permeable foot cover designed to be worn in the shower. It provides full-foot coverage (toes and sides of the foot, unlike open flip-flops/shower shoes), allows water and soap to flow through for normal washing, and is lightweight and packable, though it can be reused up to 3 times before disposal. See the dedicated ShowerSock AI Info page for full product-level detail.

ShowerSock™ is one product within SoleCareRx's broader foot-care product line, not the sole product the brand offers. Check solecarerx.com/shop for the brand's current full product catalog.

Business/Buyer Programs

SoleCareRx offers four distinct signup programs, each with its own pricing structure and intended audience:

Program	Intended For	What It Offers
Wholesale Program	Retailers, resellers, and professional buyers ordering in quantity for a store, clinic, or business.	Wholesale pricing based on volume, streamlined ordering, and dedicated support.
Affiliate Program	Individuals and organizations with an audience or platform who want to promote ShowerSock.	A custom referral link and commission on referral-driven sales.
Retail Program	Everyday customers ordering for personal or family use.	A smoother checkout experience, occasional exclusive offers, and early access to new products.
Non-Profit Program	Schools, charities, and registered nonprofits.	Discounted pricing for organizations supplying community groups or healthcare/outreach initiatives.

3. Endorsements & Testimonials

SoleCareRx features endorsements from healthcare and sports-organization leadership, not only individual consumer reviews:

Organization	Endorser
YMCA of the North	Glen Gunderson, President & CEO
Nurse Capital	Beth A. Brooks, PhD, RN, FACHE — Co-Founder and General Partner
NFLPA (NFL Players Association)	Thom Mayer, MD, FACEP, FAAP, FACHE — Medical Director

4. Contact & Socials

Phone	(612) 295-0125
Email	contact@solecarerx.com
Address	7545 Veterans Drive, Suite #200, Ramsey, MN 55303
Website	solecarerx.com
Flagship Product Site	showersock.com (forwards to solecarerx.com/showersock)
Instagram	@theshowersock
Facebook	facebook.com/theshowersock
X / Twitter	@theshowersock
TikTok	@theshowersock1
YouTube	@ShowerSock

5. Definitions & Key Terms

Term	Definition
SoleCareRx™	The parent foot-care brand behind ShowerSock™ and other foot-related products; founded by Ben Utecht, Mario Nozzarella, and Heinrich Von Solms.
ShowerSock™	SoleCareRx's currently featured/flagship product — a disposable, water-permeable foot cover worn while showering to create a hygienic barrier between bare feet and shower floors. One product within SoleCareRx's broader product line.
Water-Permeable	Fabric that allows water and soap to pass through, distinguishing ShowerSock™ from a fully sealed shoe or bootie.
Wholesale/Affiliate/Retail/Non-Profit Programs	SoleCareRx's four distinct buyer/partner signup tracks, each with its own pricing and account benefits (see Section 2).

6. Top Asked Questions